Friday, 23 September 2016

Marriott Expedia War For Brand Integrity- Bloomberg - MARKHAT.COM

Mariott is taking issue with OTAs in the new Mariott Expedia Wars for Brand Integrity. Its not just about rates anymore and as this dialog shows, OTAs just dont get that brands are vital to hotel marketing.

Friday, 16 September 2016

Unique Personalized Holiday Planning & Booking PersonaHolidays Makes Travel Shopping Fun

Truly amazing personal holiday planner that is blistering fast, highly interactive, intensely visual and respectfully personal , makes Travel Shopping Fast, Fun and Personal. PersonaHolidays knows you and pairs you up with the perfect match hotel and vacation experience..

Wednesday, 24 August 2016

Hotels Fight for Control - Inforgraphics of the Battle

The picture is just a tiny part of a foot  long info-graphics that looks at the evolution of bookings and pays special attention to the battle between Online Travel Agents (OTAs) and hotel direct bookings.

As this image demonstrates direct bookings adds more to the bottom line and is good for business. More subtle benefits of booking direct are not covered, but they are probable more important. Hotels are going to many lengths to create benefits for booking direct -  and the reasons have more to do with brand integrity than rates.

Hotels loose control and are worried that OTAs tend to treat room like commodities, The OTAS build their own brand at the expense of  hotels and they own the data, often not even sharing the guests email at times.

Its all about control and hotels are making moves to take back control; after all they are the suppliers!

.. See

Bookings Battle Infographic - MARKHAT.COM

Monday, 8 August 2016

Why Book Direct – St. Lucia Villa Resort Explains its Why Book Direct Strategy

PoinsettiaVillas'com has added a page outlining the benefits of booking direct There are many extra and special packages available for guest who book direct using our own Booking Engine. All you need to do is use the booking engine and add your email to get the best private rates and benefits

Thursday, 4 August 2016

Metasearch Direct Marketing Channel for Hotels - MARKHAT.COM

This article examines the impact of metasearch on hotel direct bookings. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.

Wednesday, 3 August 2016

Hotels Big Data Marketing for Direct Bookings - TravelWatchNews

Examing the role of big data in tourism marketing. How Hotels use BIG Data to Drive Direct Bookings looks at the opportunities and issues in using big data to drive direct bookings

Tuesday, 2 August 2016

Maximizing Book Direct Strategies With Re-Trageting Hotel Ads

Retargeting Book Direct Strategies in Hospitality is a hot topic for hotel marketer.

It's huge with OTAs who have jumped this band wagon for all they can. But it is a strategy that is open to even small hotels and it absolutely makes sense: Especially as travel shoppers hardly ever book on a first visit to a hotel website.

In this article Markhat outlines the steps to create an effective re-targeting campaign that keep your hotel top of mind as travel shoppers browse the net in search for the perfect holiday accommodation.