MGM Lionsgate Partner with Tubi TV ad-supported, free-streaming video service in response to declining views and revenue in broadcast media.
The story is that broadcast media is loosing its grip on the market. Viewers are looking elsewhere and advertising revenue is down. The major brands like MGM are looking at social media growth and seeing webinars, podcasts and video shows eating into their business.
If you cant beat them join them is the adage of today.