Tuesday, 10 November 2015

Marketing 101
 for Sonic Branding Solutions | sonicbrands

Marketers, brands, music aficionados and artists who are using music and sound to build authenticity and increase brand engagement will do well to review what traditional marketers have to say about branding.

In this article on “How to Create an Authentic Brand Story that Actually Improves Trust”, Kissmetrics lays out a guide to doing just That ..


The articles cover several case studies and reviews the latest sonic branding ebook on Amazon

Monday, 9 November 2015

What will Priceline do Now that Expedia Bids for HomeAway

Thom Jordan, CEO of Ping Mobile, New York adds “Without HomeAway, Priceline is at a severe disadvantage against Expedia and Airbnb in the vacation property market.

Until the acquisition of HomeAway by Expedia is complete, I would not be surprised if Priceline makes a counter-offer in an attempt to outbid Expedia.” Expedia’s HomeAway Acquisition will severely disadvantage Priceline.

The gloves are off and its Priceline turn to counter punch.